For the teenagers attending the Coca-Cola Village Amusement Park in Israel, the event was probably just a bit of fun. But in the world of social networking and online marketing, the world's first real-life RFID event tied to Facebook ...
A widget as a marketing tool is pretty original thinking by itself. This January Coca-Cola launched ?Expedition 206? on social media sites like YouTube, Facebook, MySpace and Twitter. Three ?happiness? ambassadors began an international ...
Coca-Cola is ?constantly evaluating and exploring opportunities to expand and further diversify our beverage portfolio,? said Ricardo Fort, the company's VP-marketing in India. Earlier this month in India, Coca-Cola launched an ...
?The main goal was to get a global solution that combined e-commerce, CRM, and logistics into one package that everybody could standardize on,? said Pierre Fredet, group director for dry outlets, Coca-Cola Enterprises. ...
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